Unlocking Global Opportunities: Picus Capital Completes Market Discovery Trip with Chinese Portfolio Companies in Germany
Munich/Beijing, August, 21st, 2023 – Picus Capital invited some of its most promising Chinese enterprise software portfolio companies (Edgenesis, Maptable, Naturobot) to Germany for a Market Discovery Trip. They met fellow founders, technical experts and potential clients including individuals from Enpal, Personio, Zeiss and Karlsruhe Institute of Technology. The trip resulted in new connections and potential partnerships between tech founders and esteemed companies, emphasizing the importance of international cooperation.
Many founders harbor ambitions to build globally competitive companies. China’s tech industry, fueled by a talent-rich ecosystem and a mature digital economy, is particularly well-positioned for global expansion. By aligning with international standards and best practices, Chinese software companies are enhancing their global appeal and competitiveness.
However, to achieve success in expanding overseas, any efforts of building a global product must start early in the journey of a venture. As an entrepreneurial sparring partner and global early-stage investor, Picus Capital goes beyond providing financial resources and supports its founders actively and in an entrepreneurial manner in becoming global category leaders.
In an effort to support its Chinese portfolio founders with their global expansion plans, Alexander Kremer, the Head of China and Partner at Picus Capital, invited Lei Dong from Maptable, Yongli Chen from Edgenesis, Mingkai (Melody) Xu from Stardust (non-portfolio), Lifeng (Ace) Li from Naturobot on a market discovery trip in Germany. They had the opportunity to meet some of Picus Capital’s growth-stage portfolio companies, including Alasco, Enpal, HAWK:AI, Personio and Workmotion, industrial technology experts from Karlsruhe Institute of Technology & Cyberforum, as well as more established companies such as Zeiss and Bürkert.
The participants also learned about European business practices in Human Resources, Product Development, Legal, Public Relations, Sales and Marketing. They engaged in discussions for potential partnerships, and pitched to high-potential clients. Additionally, they took part in networking dinners with executives from high-profile tech companies and participated in the WeAreDevelopers Global Conference in Berlin, providing an excellent platform for engaging conversations and forging valuable connections between tech founders and esteemed companies which emphasize the importance of international cooperation.
Alexander Kremer, Partner and Head of China at Picus Capital, summarizes: “The insights from the trip underscore the importance of local market knowledge and adaptability in the European market, further emphasizing the need for precise planning and alignment with market expectations. As a global investment firm, Picus Capital continues to focus on nurturing innovative enterprises with the potential for international competitiveness, serving as a valuable partner for businesses aiming to broaden their global reach”.
Lifeng (Ace) Li, CEO and founder at Naturobot, adds: “Through Picus’ leadership during our trip, I have come to deeply appreciate the robust post-investment capabilities the firm holds for its founders.”
Lei Dong, CEO and Founder at Maptable, explained that, “thanks to the team at Picus Capital, including everyone from the Partners to the investment and the platform team, we were able to quickly learn about every aspect of the German market, ranging from HR and Public Relations to Legal and Compliance.”
Yongli Chen, CEO and Founder at Edgenesis, concludes: “Picus Capital has arranged an amazing trip for us – we visited Munich, Karlsruhe and Berlin. We met with many industry leaders and unicorn CEOs in a back-to-back manner, something that would have been impossible to organize without Picus’ network and orchestration.
Communications & Branding Lead
About Picus Capital
Picus Capital is an international, privately financed venture capital company with headquarters in Munich and offices in Berlin, New York, Beijing, London, São Paulo and Singapore. Picus Capital has more than 170 portfolio companies globally, predominantly invests in Pre-Seed, Seed and Series A rounds and focuses on technology companies in financial services, HR, energy & climate, healthcare, logistics & mobility, real estate & construction, crypto & web3, deeptech and e-commerce. As an entrepreneurial sparring partner, Picus Capital pursues a long-term investment philosophy and supports founders from the ideation phase to the IPO and beyond. For further information please visit www.picuscap.com and www.linkedin.com/company/picus-capital
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